At RoadSmart, we are committed to providing a seamless and secure user experience. This Cookie Policy explains how we use cookies and similar tracking technologies on our website and mobile app to enhance your experience, analyze usage patterns, and deliver personalized content. By using our services, you consent to our use of cookies as described in this policy.

1. What are Cookies?

Cookies are small text files that are placed on your device (such as your computer, smartphone, or tablet) when you visit a website or use an online service. They are widely used to make websites work efficiently and provide additional functionality, such as remembering your preferences and improving your user experience.

Cookies can be classified into the following types:

• Session Cookies: Temporary cookies that are deleted once you close your web browser. These are used to enable basic functionalities such as navigation and page interactions.
• Persistent Cookies: Cookies that remain on your device for a set period or until deleted. These are used to remember your preferences or actions across multiple sessions.
• First-party Cookies: Cookies set by the website you are currently visiting.
• Third-party Cookies: Cookies set by a domain other than the one you are visiting. These cookies may be used by advertisers or other third parties to collect information about your activity across different websites.

2. How We Use Cookies

We use cookies for several purposes, including but not limited to:

• Essential Cookies: These cookies are necessary for the operation of our website and app. They enable core functionalities like security, user authentication, and navigation.
• Performance Cookies: These cookies help us analyze how visitors interact with our website and mobile app, enabling us to improve performance and enhance user experience. They track information like which pages are visited most frequently and if users encounter any errors.
• Functionality Cookies: These cookies allow us to remember your preferences (such as language or location) and personalize your experience, ensuring a smoother interaction with the website or app.
• Advertising and Targeting Cookies: We use these cookies to deliver relevant advertisements and track your interaction with ads, both on our website and on third-party websites. These cookies may also be used to limit how often you see an advertisement and to measure the effectiveness of advertising campaigns.
• Analytics Cookies: We use third-party services like Google Analytics to monitor and analyze usage trends, helping us improve the functionality and content of our website and app. These cookies collect information in an anonymous form to track user behavior.

3. Third-Party Cookies

We may allow third-party service providers (such as advertisers, analytics platforms, and social media networks) to place cookies on your device when you use our website or app. These third-party cookies are subject to the privacy policies of the respective third parties, and we do not have control over them.

For example, we may use:

• Google Analytics: To track and analyze usage patterns on our website and app.
• Advertising Networks: To deliver personalized ads and analyze the effectiveness of our advertising campaigns.
• Social Media Buttons: Some pages may include social media sharing buttons (such as Facebook, Twitter, or LinkedIn), which may set cookies to track usage and interaction with their services.

4. Your Cookie Preferences

You can manage and control cookies in several ways:

• Browser Settings: Most web browsers allow you to control cookie settings through their preferences or options menu. You can set your browser to accept or reject cookies, or to notify you when a cookie is being placed. However, please note that rejecting essential cookies may impact the functionality of certain features of our website and app.
• Cookie Consent Banner: When you first visit our website or use our app, you will be prompted with a cookie consent banner where you can manage your cookie preferences.
• Third-Party Opt-Out: For advertising and analytics cookies, you can visit the third-party website to opt-out of data collection and targeted advertising. For example, you can visit the Google Ads Settings or the Network Advertising Initiative to manage your ad preferences.

5. Data Collected by Cookies

The cookies we use may collect the following types of data:

• IP address and device information
• Browser type and version
• Operating system
• Referral URLs (where you came from)
• Pages visited and time spent on the website or app
• Interaction with advertisements and content

This data is collected to enhance user experience, provide personalized content, analyze traffic, and deliver relevant advertisements. We do not use this data to personally identify you without your consent.

6. Data Retention

Cookies may store data for varying periods depending on their type. Session cookies are deleted once you close your browser, while persistent cookies remain for a specific duration unless you delete them. The duration of data retention for persistent cookies can range from a few days to several months, depending on the cookie and its purpose.

7. Security and Privacy

We take your privacy seriously and implement measures to ensure that any data collected through cookies is stored securely. While cookies help us enhance user experience, we do not use them to collect sensitive personal information without your consent.
For more information about how we protect your privacy, please refer to our Privacy Policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will post the updated policy on this page and revise the “Effective Date” at the top of the policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

• Email: legal@atcnroadsmart.com
• Phone: +234 803 331 0096
• Address: No 6B, Omenai H. O. Close, (6B B Close), Kado Estate, Abuja (FCT), Nigeria 900108